Studying Psychology
SQ3R Method
n
Survey
• Headings, Objectives, Tables, Charts, summaries,
Review and Reflect, etc.
n
Question
• Read learning objectives questions and “Try It”
n
Read
• Each section or segments if complex
n
Recite
• Write short summary, compare with objectives
n
Review
• Do “Remember
It” then
"Summary and Review”
How Much Do You Know About Psychology?
n
Once damaged, brain cells never work again.
n
All people dream during a night of normal sleep.
n
As the number of bystanders at an emergency
increases, the time it takes for the victim to get help decreases.
n
Humans do not have a maternal instinct.
n
It’s
impossible for human beings to hear a watch ticking 20 feet away.
n
Eyewitness testimony is often unreliable.
n
Chimpanzees have been taught to speak.
n
Creativity and high intelligence do not necessarily
go together.
n
When it comes to close personal relationships,
opposites attract.
n
The majority of teenagers have a good relationship
with their parents.
Science or
Common Sense?
n Definition of Psychology
• The scientific study of behavior and mental processes
n Scientific Method
• The orderly, systematic procedures that researchers follow as
they:
n
identify a research
problem,
n
design a study to
investigate the problem,
n
collect and analyze data,
n
draw conclusions,
n
and communicate their
findings.
The Scientific Method
Steps in The Scientific Method
n
Observe
/ Theorize
n
Formulate
a testable hypothesis
n
Design a
study
n
Collect
data
n
Results
fail to support hypothesis
n Modify hypothesis and retest
n
Results
support hypothesis
n Replicate
n
Modify
theory
Scientific Method
n Theory
• General principle or set of principles proposed to explain
how a number of separate facts are related
n Replication
• Process of repeating a study with different participants and,
preferably, a different investigator to verify research findings
Goals of Psychology
n Description
• Tells what occurred as accurately and completely as
possible
n Explanation
• An understanding of conditions
• Confirmed by ruling in or out alternatives
n Prediction
• Must Identify all antecedent conditions
n Influence
• Apply principle prevents unwanted occurrences or
bring about desired outcomes
Goals of Psychology
n Basic Research
• Conducted to seek new knowledge and explore and advance
general scientific understanding
n Applied Research
• Conducted specifically to solve practical problems and
improve the quality of life
Psychology’s Roots
n Structuralism
• First formal school of thought
• Endeavored to analyze basic elements of conscious mental
experience
• Wilhelm Wundt
n
“The father” of psychology
n
Pure sensations are basic
elements of consciousness
• Edward Titchener
n
Established Psychology
lab in U.S. at Cornell
n
Consciousness reduced to
basic elements
• Introspection
Psychology’s Roots
n Functionalism
• An early school of psychology concerned with how
humans and animals use mental processes to adapt to their environment
• Included study of behavior, children, animals, and
individuals w/ impairments
n William
James
• First American psychologist
• Taught mental processes are fluid with continuity not
rigid, fixed, or structured
n Charles
Darwin
• Evolution theory as applied to psychology
Pioneering Women
n
Christine Ladd-Franklin (1847-1930)
n
Completed PhD in the mid
1880’s at John Hopkins
• Did not receive her degree until 1926
n
Formulated a
well-regarded, evolutionary theory of color vision
Pioneering Women
Mary Whiton
Calkins
(1863-1930)
n
Completed
the requirements for a doctorate at Harvard
• Harvard refused to grant the degree.
n
Established
a psychology laboratory at Wellesley College
n
Developed
the paired associates test
Pioneering Women
Margaret Floy Washburn
(1871-1939)
n
Received
her PhD from Cornell University
n
Taught
at Vasser College
n
Wrote The
Animal Mind (1908) and Movement and Mental Imagery (1916)
African Americans and Other Groups
n
Francis Cecil Sumner
(1895-1954)
• The “father” of African-American psychology
• First African American to earn a Ph.D. in psychology
• Translated French, German, and Spanish articles
• Chaired psychology department at Howard University
African Americans and Other Groups
Albert
Sidney Beckham
(1897-1964),
n
A
notable African American psychologist
n
Established
first psychological laboratory at a Black institution of higher learning – Howard University.
n
Conducted
impressive studies on intelligence and how it related to occupational fields
African Americans and Other Groups
Kenneth
Clark
n
Recent
African American psychologist
n
National
recognition for writings on the harmful effects of racial segregation
n
Writings
affected Supreme Court rulings declaring rational segregation unconstitutional
n
Published
classic writings on racial identification and self-esteem with his wife, Mamie
Phipps Clark
African Americans and Other Groups
George Sanchez
(1906-1972
n
Hispanic
American psychologist
n
Studied
bias in intelligence testing during the 1930s
n
Pointed
out that cultural and language differences work against Hispanic students when
they take IQ tests
Native American & Asian
Psychologists
n
Fastest
growing minority group
n
Percentages
of doctorates doubled from mid 1970’s to mid 1990’s
n
Marigold
Linton
• Researches autobiographical memory
n
Richard
Suinn
• Eminent research in behavioral psychology
• First Asian American president of American
Psychological Association
n
More
Women obtain degrees in psychology than men
Schools of Thought in Psychology
The Founders of Psychology
n John B.
Watson - Behaviorism
n Sigmund
Freud - Psychoanalysis
n Maslow
& Rogers - Humanistic
n George
Miller - Cognitive
n Wertheimer -
Gestalt
n Buss - Evolutionary
Schools of Thought in Psychology
n Behaviorism
• Views observable, measurable behavior as the appropriate
subject matter
• Emphasizes environment as key role in as determinant of
behavior
• Helped establish psychology as a science
• Founded by John B. Watson
• B. F. Skinner
n
Behaviors best understood
by analyzing conditions before they occur and consequences that follow them
n Coined phrase operant conditioning
Schools of Thought in Psychology
Psychoanalysis
n
Term Freud used for his
personality theory and treatment of disorders
n
The unconscious is
primary focus of psychoanalytic theory
n
“Freudian slip” commonly known
n
NeoFreudians
• Developed own personality theories
n
Influential in psychology
though research volume diminishes
Schools of Thought in Psychology
Humanistic
Psychology
n
Focuses
on uniqueness of human beings and their capacity for choice, growth, and
psychological health
n
Rejects
behavioral and psychoanalytic views
n
Emphasizes
positive view of human nature
• People are innately good and posses free will
n
Important
in research of human motivation
n
Carl
Rogers
• Developed cient-centered therapy
• Popularized group therapy
Schools of Thought in Psychology
Cognitive Psychology
n
Views
humans as active participants in their environment
n
One of
the prominent theories of psychology
n
Studies
mental processes,
• Memory
• Problem solving
• Decision making
• Perception
• Language
• Other forms of cognition
Schools of Thought in Psychology
Gestalt
Psychology
n
Individuals perceive
objects and patterns as whole units.
n
The perceived whole is
more than a sum of its parts.
n
Phi phenomenon
n
The mind interprets
experiences in predictable ways rather than simply reacting to them.
Schools of Thought in Psychology
Information-Processing
Theory
n
Studies
mental structures and processes that uses the computer as a model for human thinking
n
The brain
processes information in sequential steps, one step at a time.
n
The
brain interprets information – doesn’t just respond to it
n
Associations
between new input and previously acquired knowledge
n
Research
artificial intelligence
Evaluating Theories
n Useful theories lead to:
• Testable hypotheses
• Development of solutions to real-world problems
n Heuristic values
• Spur creativity and curiosity through:
n
Stimulated debate among
psychologists and researchers
n
Motivating proponents and
opponents to pursue research related to it
Evaluating Research
n
Goal: Equip students with tools needed to evaluate claims
based on psychological research
n Critical
thinking
• The process of objectively evaluating claims,
propositions, and conclusions to determine whether they follow logically from
the evidence presented
•
Independent thinking
n
Not
automatically accepting what is read or heard
•
Suspension of judgment
n
Gathering
relevant information on all sides prior to taking a position
•
Willingness to modify or abandon prior judgments
n
Evaluating
new evidence even if it contradicts held beliefs
• Anecdotal
evidence
Descriptive Research Methods
n
Research methods that
yield descriptions of behavior
n Naturalistic observation
• Researchers observe and record behavior in its natural
setting with out influencing or controlling it
• Limitations
n
Observer bias
• Expectations influence observations or interpretations
n
Must wait for behaviors
to occur
Descriptive Research Methods
n
The Case Study
• A single person or a small number of individuals are
studied in great depth
• Usually done over an extended period of time
• Uses observations, interviews, or psychological
testing
• Limitations:
n
Causes of behavior
difficult to establish
n
Observer bias
n
Applicability to larger
groups or different cultures questionable
Descriptive Research Methods
n Survey
Research
• Interviews or questionnaires are used to gather
information about attitudes, beliefs, experiences, or behaviors of a group of
people
• Population
n
Entire
group of interest to researchers to which they wish to generalize their
findings
• Sample
n
Part of
a population that is studied in order to reach conclusions about the entire
population
• Representative sample
n
Sample
that mirrors the population of interest
n
Includes
subgroups in the same proportion as found in the population
Descriptive Research Methods
Survey Research
n Interviews
and Questionnaires
• Results can be affected by wording, content, and
interviewer characteristics
• Questionnaires are less expensive and can gather
information from large groups quickly
• May or may not meet scientific scrutiny
n Limitations
• Costly and time consuming
• Faulty information may be gathered
• “Social desirability response”
• Deliberately provide misleading information
Descriptive Research Methods
The Correlational Method
n
Establishes
the degree of relationship (correlation) between two characteristics, events,
or behaviors
n Correlation
Coefficient
• A numerical value that indicates strength and
direction of the relationship between variables
• Ranges from +1.00 (perfect positive correlation) to -1.00 (a perfect negative correlation)
• Positive Correlation
n
Two
variables vary in same direction
n
When
stress increases illness usually increases
• Negative Correlation
n
One
value’s
increase associated with decrease in another
n
Number
cigarettes smokes and years expected to live
Descriptive Research Methods
Correlational
Studies
n
Correlation does not
prove causation
• Cause-effect conclusions limited
n Advantages
• Ethical reasons don’t allow direct studies
n
Researchers can’t ask pregnant women to drink alcohol
• Variables of interest can’t be manipulated
n
Does gender cause
differences in behavior?
• Less time consuming to conduct
n
Correlational studies
often less complex
The Experimental Method
Experimental Method
n
The only
research method to identify cause-effect relationships between two or more
variables or conditions
n
Variable
• Any condition or factor that can be manipulated, controlled, or measured
n
Hypothesis
• A prediction about cause-effect relationship between
two or more variables
The Experimental Method
n Independent
Variables
• A factor or condition deliberately manipulated to
determine whether it causes changes in another behavior or condition
• Researcher deliberately manipulates the IV
n Dependent
Variable
• Any condition or factor that affected by another
variable
• It is measured at the end of the experiment
n Operational
Definitions
• Specifying how variables in an experiment will be
defined, observed and measured
The Experimental Method
n Experimental
group
• The group that is exposed to an independent variable
n Control
group
• A group similar to the experimental group
• Exposed to the same experimental environment
• Not given the IV
• Used for comparison purposes
Sources of Bias in Research
n Confounding
variables
•
Extraneous variables (time of day, type of
subject, experimenter bias)
n Selection
bias
•
Assignments to groups so systematic
differences are present
n Random
assignment
•
All participants have equal chance of being
assigned to each condition
n Placebo
effect
•
Response to treatment is due to a person’s expectations not the
treatment itself
n Placebo
•
An inert substance given to control group to
control for placebo effect
n Experimenter
bias
•
Experimental results influenced by the
researcher
n Double-blind
procedure
•
Neither researchers nor participants are aware
of who is in control of experimental groups
Research Methods in Psychology
n
Insert Review and Reflect
pp 27 or delete slide
Research Methods in Psychology
n Legality: research
must conform to applicable laws
n Institutional
approval: required clearance from institution/school
n Informed
Consent: participants must be informed of the
purpose and any potential harm
n Deception: only
used when necessary and no other means available
n Debriefing: participants
are informed of any deception after end of research
n Clients,
patients, students, and subordinates: steps
used to assure participants are not damaged in any way by participating
n Payment
for participation: fully informed what is
expected
n Publication: findings
must be made available to others for verification
n Use of
animals: required adherence to laws and appropriate
care
n Minimization
of discomfort: ethical duty to minimize discomfort to animals and to
euthanize in humane manner when necessary
Psychologists at Work
Specialties in Psychology
n Clinical
•
Specialize in diagnosis and treatment of
mental and behavioral disorders such as anxiety, phobias, and schizophrenia
n Counseling
•
Help people who have adjustment problems
(marital, social, or behavioral) that are generally less severe
n Physiological,
Biological, or Neuropsychologists
•
Study the relationship between physiological
processes and behavior in humans and animals
n Experimental
• Conduct
experiments, work in laboratories, teach and conduct research at colleges or
universities
Psychologists at Work
Specialties
in Psychology
n Developmental
•
Study how people grow, develop, and change throughout life
n Educational
•
Specialize in teaching and learning
n Social
•
How individuals feel, think, and behave in social
settings
n Industrial/Organizational
• Relationships between
people and work environments
Summary and Review
n
How can
the SQ3R method help you study more effectively?
n
What
process do scientists use to answer questions about behavior and mental
processes?
n
What are
the goals of psychology?
n
What
roles did Wundt and Titchener play in the founding of psychology?
n
Why is
functionalism important in the history of psychology?
n
In what
ways have women and minorities shaped the field of psychology?
n
How do behaviorists
explain behavior and mental processes?
n
What do
psychoanalytic psychologists believe about the role of the unconscious?
Summary and Review
n
According
to Maslow and Rogers, what motivates human behavior and mental processes?
n
What is
the focus of cognitive psychology?
n
How do
psychologists evaluate theories?
n
How can
critical thinking be used to interpret media reports of psychological research?
n
How do
psychological researchers use naturalistic and laboratory observations?
n
What are
the advantages and disadvantages of the case study?
n
How do
researchers ensure that survey results are useful?
n
What are
the strengths and weaknesses of the correlational method?
Summary and Review
n
Why do
researchers use experiments to test hypotheses about cause-effect
relationships?
n
How do
independent and dependent variables differ?
n
Why are
experimental and control groups necessary?
n
What
kinds of factors introduce bias into experimental studies?
n
What are
the limitations of the experimental method?
n
In what
ways can participants bias research results?
n
What
ethical rules must researchers follow when humans are involved in studies?
Summary and Review
n
Why are
animals used in research?
n
What is
the main idea behind evolutionary psychology?
n
How is
biological psychology changing the field of psychology?
n
What
kinds of variables interest psychologists who take a sociocultural approach?
n
What are
psychological perspectives, and how are they related to an eclectic position?
n
What are
some of the specialist working within psychology?
n
What
kinds of employment opportunities are available for psychology majors?